Russian Coating Corp. has considerable experience and great prospects. Our decision making is based on the long-term business prospects and we never allow short-term interests override long-term ones. Our strategy is aimed at expanding the company’s share in all major sectors of the dynamically developing paintwork material market.

Our target customers range from the largest natural monopolies, to small garages and average consumers. We improve our company performance by means of satisfying our customers’ needs in high-quality innovative and technology-driven paintwork materials and pursuing responsible environmental and social policy.

Russian Coating Corp. is retaining leading positions in the industry. The progress has been achieved through substantial investment in technical re-equipment of the manufacturing units, building new production sites, personnel training, maintaining a research and technical center and extending the package of extra services.

The company has diversified into a wide range of products, which resulted in higher business stability. At present we are working not only with the major corporate customers such as automobile plants but are dynamically increasing our presence in a consumer market as well. We’ve managed to increase the company’s capitalization by launching new premium national trademarks such as Yaroslavl Paints and Vika.

Every employee of our company contributes to the company’s success, is aware of its social mission and aims at individual and professional development. Estimating our business prospects realistically we face the future with confidence.

Marketing isn’t just a relevant department’s activity but a business philosophy for Russian Coatings Corp. Marketing policy is a consumer-focused process resulting from cooperation between all departments responsible for development, technical support, sales and promotion of paintwork materials.

Within the framework of the chosen business trends departments and sales divisions targeting at various kinds of consumers (private or corporate) have been organized. The notion of diversification into different sectors of consumer market is firmly integrated into the structure of marketing and technical support systems. Laboratories, which specialize in products for definite consumers, are established in a research and technical centre. Such organizational structure results in more efficient contacts with customers, better recognition of market and its dynamics. All this contributes considerably to the sales increase.