A wide spectrum of uses and various groups of consumers determine the specific distribution structure. Russian Coatings Corp.’s distribution system includes a distribution network, regional subsidiaries, trade offices and company sales outlets. A distribution network supplies regional markets and consists of legally independent enterprises promoting our brands. The policy of an integrated growth pursued by Russian Coatings Corp. in the regions involves the creation of new subsidiaries and trade offices with investment capital share.

Traditional channels of products movement - producer-distributor-retailer - are established within car refinish and decorative coatings sectors. More than 90% of sales are handled by distributors. The distributors’ demand of "Vika" car refinish materials is satisfied by 95% in a rush season and by 90% in an off-peak season.

Within the sector of industrial coatings in tradable packaging Russian Coatings Corp. also strives to create a distribution network within the sector of industrial coatings in tradable packaging cooperating with the major regional wholesalers who handle the wide range of paintwork materials for industrial and architectural applications.

An individual approach to specific consumer needs gives additional competitive edge to Russian Coatings Corp.’s products over its rivals. The regional policy pursued by the company is efficient distribution of goods and services consistent with the consumer’s infrastructure.