In 1999 Russian Coatings Corp. together with JSC "Lakokraska" (Open Joint Stock Company) formed a new sales structure – a corporation "Yaroslavl Paints". At the same time a trade mark for repair and architectural finishes was created which has immediately gained wide popularity. 

Nowadays "Yaroslavl Paints" is a well-known brand among producers of Russian paintwork materials, which has earned a reputation for trust and quality throughout the country. The widest product range is consistent with a popular Russian image of high quality paintwork materials. The full line of materials for repair and decoration is being produced under the brand "Yarsolavl Paints" - multipurpose enamels for outdoor and indoor woodwork and metal work, masonry paints, varnishes, impregnants, primers, stainers, solvents and concomitant materials.

A wide choice of colors, lasting quality and emotional perception of the brand allowed "Yaroslavl Paints" to become a really popular trademark and the leader of the decorative coatings market.